Frequently Asked Questions

We help our clients position themselves in front of their target demographic online to grow their revenue via paid acquisition, outbound prospecting, & other nascent demand generation tactics.

We are a team of entrepreneurs who are growing brands the way we grew our own 7-figure businesses from scratch.

This entirely depends on the specific engagement. Generally, our clients begin results within the first weeks working together. Some clients see an increase in revenue overnight and others take several months - this depends on your sales cycle. 80%+ of clients see quantifiable results within the first 30 days.

We align with you in the early phases to decide the best path forward. In many cases, our clients already have great creative to deploy. If you don't have any preexisting creative we have partners that we can engage that have done work for Fortune 500 companies.

Developing an effective advertising campaign requires expertise across multiple domains. From our experience, ineffective advertising campaigns are due to one of the following:
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‍Attribution - you don’t have proper attribution tracking in place to identify which traffic is generating sales/conversions. You can’t fire from the hip & expect to scale profitably.
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‍Budget - you didn’t spend enough $ on advertising to validate proof of concept.

Creative - the ads you tested didn't resonate with your target demographic.

‍Margins - your margins are too small to profitably scale via aggressive growth marketing tactics.

‍Website - your website isn’t optimized, is too slow, or doesn't resonate with your target demographic.

‍Targeting - it’s imperative to understand your audience so you can target them effectively.

‍Channels - you tested the wrong channels ex. boosting a post on Facebook.

Paid media is the fuel to your inbound fire. If you have a fire and you want it to get really hot, we’re going to dump gasoline on it.

First, I can bet the farm you have at some point and didn’t even notice. The average consumer doesn't realize the difference between an organic result & an advertisement. Effective ads do a good job of appearing organic in their stylistic approach. Also, you likely don't behave like the average consumer considering you are a business owner. 

Each business is unique. We identify the best channels for your business during the discovery phase.

Yes, this is fairly simple. We can leverage Google Ads to place your business on the top of the first page.'The best place to hide a dead body is the 2nd page of Google.' - unknown

Have you ever visited a website/storefront & then later that day you saw an advertisement for that same company? This is an example of retargeting
It’s a critical component of any online advertising campaign. Why? Marketing Rule of 7 states a prospect needs to hear/see the advertisers message at least 7 times before they will take action. Retargeting is one of the most cost effective ways to position your business in front of your warm prospects.

There are many types of advertisemens but we primarily deploy the following: display, video, mobile, native, social media, audio, & textual search.

A website is table stakes in 2021. If you need help developing an effective website we have partners we can reccomend.

Great creative is a force multiplier. If you don't have compelling creative, we can help. Generally speaking, our clients already have great creative to deploy. In some cases we need to optimize your landing page, fine tune copy, & touch up creative assets for the ultimate attraction. If you don't have any pre-existing creative we have agency partners that we can engage that have done work for high-growth startups & Fortune 500 companies. Good creative used to be a competitive advantage, now it's table stakes.

Yes, in addition to generating new leads & customers, we can also help you reengage previous customers. Our clients utilize this strategy to increase retention, decrease churn, upsell, promote new offers, & increase LTV.

This is a common misconception.If your prospect has a phone, then we can target them.

We have worked with businesses of all shapes and sizes, ranging from pre-revenue startups to Fortune 500 companies.

However, 80% of our clients are DTC or SaaS companies who have product market fit & are making 6-7 figures in revenue per year.

You need to have a product/service that people want. In the wise words of Y Combinator Partner Paul Graham, 'Build something people want'. We developed an industry agnostic framework that applies to nearly any business that is seeking growth.

During our initial discovery call we will identify if we're a good fit. We are experts at customer acquisition but you need to have a product/service people desire in order for it to sell.

You can but it takes years of experience across multiple domains to become proficient at growth. In the event we don't work together, I recommend you utilize a similar strategy because it's very effective & wont always be this easy to acquire customers. Most of our customers hire us because they want a tried and trued framework, don't have the time, or want to move faster. They also understand the opportunity cost associated with this.

We have helped multiple companies raise seed capital & make seed investments from time to time. We will have to work with you for 2+ quarters before we consider investing. We also have a network of VCs & angels that we can introduce you to if there is an obvious synergy.

No. First & foremost our mission & values must align. Additionally, we only work with companies who have potential to be successful, long-term, & happy clients.
We developed criteria to assess if you will be a good fit. After working with 100s of unique companies, we have the pattern recognition to identify if you will be successful working with us. Less than 30% of companies that reach out to us qualify as a good fit. We identify this during our initial call.

They have a product/service consumers desire. They're looking to get an edge on their competition. They're growth-oriented. They have a bias towards action.

We only seek sustainable, long-term relationships. We have clients that have been with us since our launch in 2016.

Just ask our clients, most of which have been working with us for years :) Our team has personally founded multiple 7-figure businesses. We are entrepreneurs who are familiar with starting, growing, buying & selling companies. We have serviced high growth startups & Fortune 500 companies.

We operate under a month-to-month retainer, however, we start every endeavor with the intention of establishing a lifelong relationship. We take the, 'don't work with someone for a day, if you wouldn't work with them for a lifetime' approach.

There are two components: (1) media spend & (2)retainer.

For media spend you put your credit card on file with the various programmatic ad exchanges. This budget is flexible and can be scaled up or down at your will.

For the retainer, we have a flat rate that we charge on a monthly basis.