🤝 Meet Brand Sauce

Brand Sauce is revolutionizing corporate merchandise and employee recognition with the industry's first all-in-one solution. Their innovative platform seamlessly integrates company swag with powerful tools designed specifically for human resources, marketing, and sales teams. With an impressive client roster and a leadership team boasting deep domain expertise, Brand Sauce is positioned as an emerging leader in the employee engagement space.

🧩 The Problem

Despite having a standout product, Brand Sauce faced significant growth challenges:

• No consistent lead generation system to fill their sales pipeline and drive predictable revenue
• Limited internal resources with no dedicated marketing team to execute campaigns
• Unclear target persona definition, making it difficult to focus messaging and outreach efforts

💡 Solution

T Minus Studios implemented a comprehensive Customer Acquisition as a Service (CAaaS) solution, building a full-scale marketing system from the ground up:

1. Demand Generation Engine

• Omnichannel outbound sequence targeting key decision-makers
• Paid advertising to stay top of mind
• High-converting lead magnets and educational materials to nurture prospects
• Cold calling pilot program to validate KPIs and refine outreach scripts.

2. Authority Building

• Weekly newsletter development and distribution, growing from 0 to 2,500+ active subscribers
• Ghostwritten industry playbook positioning Brand Sauce as a thought leader
• Speaking engagement procurement establishing the CEO as a key opinion leader in the HR industry

3. Consistent Content Production

• Daily social media management across LinkedIn, Twitter, and other relevant platforms
• Comprehensive content calendar ensuring consistent brand presence
• Omnichannel content distribution maximizing reach and engagement

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📈 Results

In just 12 months, our partnership helped Brand Sauce establish itself as the go-to solution for companies seeking automated employee recognition programs and a company swag store:

• 8 new middle-market to enterprise clients added to their roster
• 61 demos booked with qualified decision-makers
• Weekly newsletter audience grown from 0 to 2,500+ readers
• 1,000+ leads actively being nurtured through targeted campaigns
• Significant year-over-year revenue growth
• Established CEO as key opinion leader via Podcasts, live events, and social media activity

Beyond the numbers, Brand Sauce validated multiple acquisition channels, creating a repeatable, scalable system for continued growth without adding headcount to their lean team.

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🔗 Connect with Brand Sauce

Looking for innovative company swag solutions or want to elevate your employee recognition program? I'd be happy to introduce you to the Brand Sauce leadership team and show you how they're transforming corporate merchandise.

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