Consistently & Predictably Acquire New Leads & Customers

Accelerate your revenue growth with our done-for-you demand generation services, focused on customer acquisition & lead generation.

ROI Guaranteed Or Your Money Back


Tried & Trued Playbook

We've grown companies from ground zero to 9-figure valuations & exits.


Quantifiable ROI

Drive growth & increase enterprise value by targeting channels with asymmetric risk-return profiles, & measuring each channel's ROI to quantify impact.


In Good Company

Trusted by high-growth venture backed tech startups, middle market B2B, Fortune 1000, and SMBs.

Customer testimonials

"We generate $29 in revenue for every $1 we spend on advertising with T Minus Studios."


Luxury Tourism

"We're fully-booked 3 months in advance at any given point. I have the confidence my marketing dollars are being allocated properly with T Minus Studios at the wheel."


Automotive Technology

"We went from 3 customers to 100+ customers & raised capital at our desired valuation after working with Justin for a few months"


FinTech Software

"I was taking care of the ads initially and averaging $100-$300/day in sales. As soon as Justin came on, within a month we started generating $3,500-$4,000/day in sales. The results speak for themself".


DTC E-commerce

"Unlike other firms I've engaged...I feel like you guys actually care & I appreciate that."



"MRIaudio, Inc. has worked with T Minus studios for some time I enjoy working with Justin and his team."


Healthcare Technology

"Justin understands the core principles of how to scale a brand. He's very reliable & delivers."


Influencer Agency

"This one strategy could drastically impact our business and become a 6 figure revenue stream within a year."

Justin D.

DTC E-Commerce

“If you own a business and want to scale, these are the guys to talk to. Check them out. Don’t hesitate to reach out. They helped our business grow more than we thought possible."



Our mission is to help brands become world class, categorical leaders in the digital-first world.

Our story

Let's embark on the journey of how it all started...


Pre T Minus Studios

Before T Minus Studios, our team co-founded ShopGLD which was acquired by Ryan Brant, co-founder of NASDAQ: TTWO which is most notable for bestselling video games Grand Theft Auto & 2k sports franchise. More recently, in 2020 after our divestiture, ShopGLD was acquired by H.I.G. Growth Partners.


T Minus Studios is Born

T Minus Studios begins servicing start-ups, SMBs, & Fortune 1000 enterprises as a fractional CMO/marketing consultant. At this point, only able to work with 3-5 companies at any given time but have aspirations of servicing thousands of businesses globally.


Y Combinator SUS

Our team joined Y Combinator SUS (YC). YC is notable for funding Airbnb, Stripe, Dropbox, Instacart, Reddit, and Coinbase. Startup School is designed to help founders through the earliest, most difficult challenges of starting a company. We graduated from their startup school in 2018 & were readmitted to the 2019 cohort.


COVID Strikes

When the times get tough, the tough get going. In 2020, we found our sweet spot, helping companies who not only wanted to succeed online, but wanted to be come world class brands. During this era, we helped B2B Tech & DTC companies go from no online presence to categorical leaders, some raising capital at their desired valuation, and achieving $40mm+ ARR in the process.


Breath & Depth

During 2021-2023 we expand our services beyond growth marketing, customer acquisition & demand generation.

We also take on a couple CMOaaS roles, helping startups achieve $1.8mm run rate in < 1 year, and helping others navigate acquisitions.


Implementing AI

In 2024, we implement 3rd party AI software to increase velocity of leads generated across our portfolio of clients.

We're founders too. We created the agency we wish WE had to work with...

Entrepreneurship runs deep in our team's DNA. With firsthand experience founding companies, achieving successful exits, and guiding others from ground zero to tens of millions in recurring revenue, our team intimately understands the daily challenges of scaling a business. These experiences fuel our passion for helping brands grow profitably and succeed.

Attributable Revenue
Clients Serviced

Our Values

At T Minus Studios, we believe that our core values are the guiding stars of our business. They shape our culture, inform our decisions, and drive our success. These values are not just words to us; they are commitments we make to ourselves, our clients, and our community. As we share them with you, know that they are the foundation upon which we build every aspect of our work.


Do Good

At the heart of our mission is the commitment to make positive impact. We strive to create meaningful change through our actions, products, and services.


Seek Lifelong Relationships

We take the, 'If you wouldn't work with someone for a lifetime, don't work with them for a day' approach. We believe in building deep, lasting connections with our clients, partners, and team members. Compounding happens not only in investing, but also relationships.


Stay Lean & Agile

In a rapidly changing world, our agility and lean approach empower us to adapt quickly. We focus on efficiency and flexibility, allowing us to innovate and respond to new opportunities with speed and precision


Seek Win-Wins

Business doesn't need to be a zero sum game. Our philosophy is grounded in creating value for all stakeholders.  We don't waste time negotiating over the hyphen in a 50-50 deal. Parties should seek mutually beneficial relationships, or not engage in business at all.


Mindful Communication

We prioritize clear, honest, and empathetic communication. By actively listening and expressing ourselves thoughtfully, we build understanding and trust, ensuring that every interaction is meaningful and productive.


Bias Towards Action

We champion a proactive mindset, always ready to turn ideas into action. Our team embraces initiative and decisiveness, ensuring that we not only dream big but also act promptly to make those dreams a reality.

Our team

A dynamic blend of experts in full-stack marketing, demand generation, PR, sales enablement, full-stack development, and cinematography. With backgrounds ranging from Fortune 500s to scaling startups, we unite to bring innovation, excellence, and clear, honest communication to every engagement. Our diverse skills ensure a comprehensive approach to challenges, delivering cutting-edge solutions in today's evolving landscape.

Data Scientist

Data Scientist

Visual Production

Alan stands as a seasoned professional in the realm of cinematography, showcasing an extensive portfolio marked by his directorial and production contributions. His creative footprint extends across influential entities like Google, Netflix, Meta, and UPMC, where he has consistently crafted compelling visual narratives. With a keen eye for cinematic storytelling, Alan brings forth a wealth of expertise in the dynamic and ever-evolving world of visual content creation, exemplifying a commitment to delivering high-quality and impactful cinematography.

Design & UI/UX

Robert is visual creative with a fervor for crafting futuristic experiences and pushing artistic boundaries. Exploring a myriad of visual art concepts, he thrives on giving birth to innovative ideas. Beyond creativity, Robert finds solace in nature and resets by running hot laps out on the track, channeling the same passion that fuels his creative thinking. For him, technology serves as a vital bridge, enabling the transformation of bold ideas into vibrant realities.‍‍


Justin is fueled by a fervent passion for building startups and contributing to the rapid growth of those that have identified product-market fit. After his first startup was acquired by founder of TTWO:NASDAQ, he went on to help several other startups achieve tens of millions in revenue.Beyond the realm of work, he immerses himself in the great outdoors, relishes the joys of travel, finds solace in the world of literature, and cherishes quality time spent with his loved ones. This diverse set of interests not only enriches his personal life but also adds depth to his perspective, enhancing his ability to navigate the dynamic business landscape.‍

VP of Demand Generation

Spencer possesses a commitment to fostering the growth of businesses online. His expertise encompasses a comprehensive understanding of multi-channel marketing strategies, and demand generation techniques. Having spearheaded the growth of multiple e-commerce & emerging B2B tech ventures, Conners has demonstrated a flair for cultivating distinctive brands with widespread appeal. He now focuses on strategic marketing initiatives, demand generation tactics, and effective client acquisition strategies. Outside of work, Conners enjoys quality time spent with his fiancée and family.‍

Full Stack Developer

With over 10 years of experience in full-stack development, Shahab excels in handling front-end and back-end web applications, development, server-side scripting, database management, and hosting configurations, extending to client-side interfacing, UX, and visual design. Beyond the realm of work, Shahab finds solace and joy in spending time in the mountains, blending his technical expertise with a passion for outdoor pursuits. This combination not only defines his professional proficiency but also contributes to a well-rounded and dynamic skill set.

Marketing & Public Relations

With over 15 years of marketing and PR experience, Jen has been at the forefront of driving initiatives for emerging tech startups, Fortune 500 companies, and healthcare organizations. Her extensive professional journey is complemented by a unique perspective, holding a doctorate in Eastern medicine. This diverse background positions Jen as a seasoned professional capable of navigating the dynamic landscapes of both modern marketing strategies and holistic healthcare approaches.


After graduating from Yale, Christopher cultivated his expertise at a digital agency, focusing on content marketing and on-domain SEO strategies for a diverse range of e-commerce and local business clients. Since 2013, he has ventured into the realm of software, dedicating his efforts to local search and lead generation for national brands. His client roster includes notable names such as Bank of America, Nationwide Insurance, Smashburger, and Western Union.

Our locations

Pittsburgh, Pennslyvania

3706 Butler St, Pittsburgh, PA 15201

Del Mar, California

Frequently asked questions

How exactly can you help my company?

We help our clients position themselves in front of their target demographic online to grow their revenue via paid acquisition, outbound prospecting, & other proprietary demand generation frameworks.

Why not just hire a marketing team in house?

It's riskier and more expensive to hire in house. To build the same in-house team will cost at the very least 5-10x as much (not to mention payroll tax, benefits, time to recruit/onboard, etc.)

What is T Minus Studios speciality?

Implementing marketing frameworks that drive real business outcomes. Too many firms get caught up in the 'arts and crafts' of marketing & fluffy metrics that don't contribute to revenue. We cut out teeth building solutions that drive revenue & enterprise value.

What sets your team apart from competitors?

Entrepreneurship is hardcoded into our team’s DNA. Having founded companies of our own in the past all the way through exit, and helping others scale from ground zero to tens of millions in revenue, our team is well-versed in the day-to-day challenges of scaling a business. These experiences have fueled a passion for helping brands grow profitably and succeed.

What're some noteworthy results/case studies?

-FinTech SaaS startup acquire their first 100 customers

-Fortune 500 reduce CAC by 55%

-B2B tech grow from 7-figures ARR to tens of millions in ARR

-B2B MarTech acquire thousands of customers

-Startups grow from $0 in revenue to 7-figure acquisition.

-Luxury marketplace generate their first $1mm revenue-E-commerce companies now worth 9-figures

-Helped local SMB grow 350% YOY

-B2B Marketplace grow from $0 to $1.8mm run rate in < 1 year.

-B2B Tech generate 2,500+ SQLs in < 2 years w/ $0 ad spend

-B2B Tech drive $500k pipeline in 3 days-Web3 startup acquire first 150 customers & raise seed round.

-Embedded Lending SaaS raise seed round at $5mm valuation in < 1 year-Frontier tech startup acquire their first customer

-DTC startups land wholesale contracts with Fortune 50

-B2B service generate thousands of leads in < 6 months-E-commerce grow revenue from $100/day -> $3k/day in < 3 months.

-PR Agency grow from $2mm -> $4mm+ ARR in < 1 year

-Luxury yacht marketplace generate 29x ROAS on ad spend

-B2B Healthcare drive thousands of engaged live event attendees

& 100s of more wins that will be published in a book, one day ;)

Who is this ideal for?

B2B companies, who have a sizable total addressable market, and a relatively high ACV. We'll let you know if you're a good fit during our initial conversation, we've gone as far a devising a formula to identify fit.

How long does it take to see results?

This entirely depends on the specific engagement. Some clients see an increase in revenue overnight and others take several months - this depends on your sales cycle. 80%+ of clients see quantifiable results within the first 1-2 months.

Why did you start T Minus Studios?

We're founders too. We created the agency we wish WE had to work with when we were building & scaling our companies.

Why can't I just do this on my own?

You certainly can but it takes years of experience across multiple domains to become proficient at growth & customer acquisition. In the event we don't work together, I recommend you utilize a similar strategy because it's very effective & wont always be this easy to acquire customers. Most of our customers hire us because they want a tried and trued framework, don't have the time, or want to move faster. They also understand the opportunity cost associated with this.

Will this solution work for my company?

You need to have a product/service that people want. In the wise words of Y Combinator Partner Paul Graham, 'Build something people want'. We developed an industry agnostic framework that applies to nearly any business that is seeking growth. During our initial discovery call we will identify if we're a good fit. We are experts at customer acquisition but you need to have a product/service people desire in order for it to sell.

Still have questions?

What we think

Learn more about how we see the world.

Finding product-market-fit as a pre-revenue startup can make or break you.
Justin Novak
April 19, 2024
min read
Interested in moving forward with T Minus Studios, but just not sure which solution is right for you?
Justin Novak
February 20, 2024
min read
Thoughts on business, life, and marketing. Firm opinions, held loosely.
Justin Novak
January 18, 2024
min read
After running a marketing agency since 2016, & also working with 300+ marketing agencies in the process, we noticed the many flaws with the traditional agency we decided to build the solution we wish we had when we were running our own startups.
Justin Novak
February 5, 2024
min read
As an entrepreneur, knowing where to focus your energy is very challenging. In this article we'll discuss various framework that will undoubtedly bring clarity to your life.
Justin Novak
December 12, 2023
min read
90% of success, if not more, is about avoiding missteps. In this post we'll review common pitfalls to avoid in your entrepreneurial journey.
Justin Novak
January 23, 2024
min read
Essential questions you ought to ask yourself before launching your startup.
Justin Novak
February 3, 2024
min read
Modern Portfolio Theory applied to Marketing. How to limit your exposure to avoidable risk & maximize upside returns.
Justin Novak
December 30, 2023
min read

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