Our Mission

Help brands become world-class, categorical leaders in the digital-first world.

Our story

Let's embark on the journey of how it all started...

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2014-2015

Where It All Began

Before T Minus Studios, our team co-founded ShopGLD, a venture that caught the eye of Ryan Brant (co-founder of NASDAQ: TTWO, known for 2k Sports & Grand Theft Auto Video Game Series). It was acquired by Brant, and later in 2020 by H.I.G. Growth Partners. Those early wins taught us what it takes to scale—and the marketing gaps that can hold you back.

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2016-2017

T Minus Studios Takes Off

We launched T Minus Studios to help startups, SMBs, and Fortune 1000 companies grow as their fractional CMO and marketing partner. We started small, working with just a few clients, but delivered big—helping them hit early milestones while dreaming of scaling our impact globally.

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2018-2019

Y Combinator SUS

We joined Y Combinator’s Startup School (YC SUS), home to giants like Airbnb and Stripe. Graduating in 2018 and returning in 2019, we honed our approach to solving the toughest growth challenges founders face—building a playbook that’s now fueled $100M+ in attributable revenue.

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2020

COVID Strikes

When COVID hit, we found our sweet spot: helping B2B companies become categorical leaders. With our Customer Acquisition as a Service (CAaaS), we drove $40M+ ARR for a tech firm and helped others raise capital at their target valuations—all while navigating a digital-first world.

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2021-2023

Expanding Our Impact

We grew our services beyond acquisition, adding depth with CMOaaS roles. Our focus stayed the same: real results that move the needle for founders like you.

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2024

Meeting New Needs

In 2024, we launched Marketing as a Subscription (MaaS) to meet the demand for on-demand execution—helping companies without in-house bandwidth achieve digital excellence.

We're founders too. We created the agency we wish WE had to work with...

We built T Minus Studios because we wished we’d had a partner like this when we were scaling our own companies.  Entrepreneurship runs deep in our team's DNA. With firsthand experience founding companies, achieving successful exits, and guiding others from ground zero, our team intimately understands the daily challenges of scaling a business. These experiences fuel our passion for helping brands grow profitably and succeed. Entrepreneurship runs deep in our team's DNA.

2016
Founded
$100mm+
Attributable Revenue
9+
Team
75+
Clients Serviced

Our Values

Our values aren’t just words—they’re how we show up for you every day.

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Make an Impact

We’re here to drive real change—helping you grow, delight your customers, and hit your biggest goals with marketing that works.

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Relationships

We take the, 'If you wouldn't work with someone for a lifetime, don't work with them for a day' approach. We believe in building deep, lasting connections with our clients, partners, and team members. Compounding happens not only in investing but also in  relationships.

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Stay Lean & Agile

We move fast and smart, adapting to your needs and the market so you can seize opportunities without the bloat.

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Create Win-Wins

Business doesn't need to be a zero sum game. Our philosophy is grounded in creating value for all stakeholders.  We don't waste time negotiating over the hyphen in a 50-50 deal. Parties should seek mutually beneficial relationships, or not engage in business at all.

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Mindful Communication

We listen, speak honestly, and keep you in the loop—because clear, empathetic communication builds the trust you deserve.

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Bias Towards Action

We champion a proactive mindset, always ready to turn ideas into action. Our team embraces initiative and decisiveness, ensuring that we not only dream big but also act promptly to make those dreams a reality.

Our team

A dynamic blend of experts in full-stack marketing, demand generation, PR, sales enablement, full-stack development, and cinematography. With backgrounds ranging from Fortune 500s to scaling startups, we unite to bring innovation, excellence, and clear, honest communication to every engagement. Our diverse skills ensure a comprehensive approach to challenges, delivering cutting-edge solutions in today's evolving landscape.

Justin
Founder

Justin is fueled by a fervent passion for building startups and contributing to the rapid growth of those that have identified product-market fit. After his first startup was acquired by founder of TTWO:NASDAQ, he went on to help several other startups achieve tens of millions in revenue.Beyond the realm of work, he immerses himself in the great outdoors, relishes the joys of travel, finds solace in the world of literature, and cherishes quality time spent with his loved ones. This diverse set of interests not only enriches his personal life but also adds depth to his perspective, enhancing his ability to navigate the dynamic business landscape.‍

Our locations

T Minus Studios Office Signage

Pittsburgh, Pennslyvania

3706 Butler St, Pittsburgh, PA 15201

Del Mar, California

The Problems We Solve Everyday

Reasons Founders Turn to Us

"We need someone who can take our growth strategy from concept to execution without constant oversight"
"As founder, I'm spread too thin handling marketing decisions—I need to focus on what I do best."
"We're drowning in marketing tasks that never get done because we don't have the bandwidth."
"We've burned through our marketing budget with nothing to show for it—we need a proven playbook, not more experiments."
"I want my team focused on closing deals, not figuring out marketing—we need a partnership that gives us that freedom."
"We need marketing that will support our valuation targets for our next funding round."
"We need to diversify our marketing channels but don't know where to start."
"We need strategic marketing leadership but can't afford a full-time CMO right now."
"We've built an amazing product, but we're invisible to our target market."
"Our pipeline is inconsistent and our account executives don't have enough qualified leads to work."
"We need someone who can both create a strategic plan AND execute it—not just give advice."
"Our competitors are everywhere while we're struggling to maintain a consistent presence."
"I'm tired of agencies that can't speak my language as a founder—I need partners who actually understand the startup journey."
"Our digital presence doesn't reflect our actual expertise and value—we need to fix this disconnect."

Note From The Founder

Hi, I’m Justin.

For the past decade, I’ve had a front-row seat inside 100+ companies—working directly with founders and exec teams to uncover what accelerates growth… and what quietly kills it.

Sometimes the breakthrough is buried in weeks of research. Other times, it’s a few overlooked buttons away—like the time a single adjustment unlocked tens of millions in ARR.

At 21, I scaled my startup from bootstrapped to acquired by the founder of NASDAQ:TTWO. Since then, I’ve made moves that opened new revenue streams, increased valuations 10x, and led to strategic exits for my clients.

It's not magic. It’s pattern recognition, earned from a decade of decoding what actually drives growth.

I don’t just launch campaigns, fine-tune channels, or regurgitate buzzwords dressed up as strategy.

I hunt for ENTERPRISE VALUE LEVERS.

The one shift that moves everything forward.

That’s what we deliver.

A precision growth system—shaped by real-world execution, founder-grade strategy, AI-powered insight, and a deep understanding of what actually scales.

No fluff. No filler.

Just results you can feel in your pipeline, your valuation, and your peace of mind.

You’ve done the hard part—now let’s unlock the scale it was built for.
Founder of T Minus Studios, Justin Novak

Justin Edward Stephen Novak

Founder

Ready to take your business to the next level?